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Specificity and Positioning for Sales [Selling
Posted on May 16, 2013 @ 10:08:00 AM by Paul Meagher

Marie Forleo interviewed Ramit Sethi, author of NY Times bestselling business book for entrepreneurs, about the importance of specificity and positioning in sales. Sometimes the reason we can't sell a product or service is because we are trying to be everything to everyone, rather than focusing on the specific value proposition that we offer to specific consumer segments. Watch the video below to learn more about why specificity and positioning are important for making sales.

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